Know your competitors part 1

The previous post discussed the need to know more about your ideal customer.  In this, and the following post, we will look at another key area for research – your competitors. Most businesses fail to take any action over understanding the competition in their market area.  Do you know the companies that are your main … Read more

Who are your customers?

Too many companies fail to expand simply because they do not know the profile of their ideal customer.  It is very easy for a start-up to build the company around a few customers they use to launch the business, without really understanding the wider market. There are two key drivers to a successful sale and a … Read more